De-Mystifying the Apartment Locators Myth
Myth: free service must mean they work for free.
“FREE” Apartment Locators Service! Our Apartment Locators Service is “FREE”
to you! And, remember, Our Service is “ALWAYS
FREE!” These are statements you
hear from apartment locators [apartment finders, apartment hunters] in the
United States in some parts of the country – mainly in the South, Southwest,
and Midwest. Generally, in the
Northeast and far West, apartment locators charge the prospect when they
find them an apartment home. The
companies that offer our services for free are, of course, telling the
apartment prospects that we do not charge them a fee, but we
do charge a fee to the apartment communities for our services. The apartments consider this part of their
advertising budgets.
In other words, apartment locators DO offer free
service to the prospects looking for apartments, but, we do not work for
free – that would be absurd! I say
this because our work is important, and we need for you, the apartment
prospects that we help find apartments, to be loyal to us. When you come to us to help you find an
apartment home, we go to work for you.
We get specific information from you on your needs and wants; we contact
the properties that we feel best fit your needs to get their availability,
prices, and specials; we give you this information and either refer you to
those properties or, if you prefer, actually carry you to those
properties. This is our job, and it is
work! It takes time, knowledge, and effort,
and it is what we depend on for our livelihood. In return, we ask that you tell the apartment communities that
you worked with us, so that we can get paid – loyalty. We ask that you contact us back and let us
know where you leased and that you did, in fact, tell the apartments that you
worked with us – loyalty. We ask if we
schedule an appointment for us to carry you to look at apartments that you
contact us to cancel or reschedule if you can’t make it – common courtesy.
Myth: contacting different sources means receiving
different results.
‘Comparison shopping’ is human nature. Some people think that they will get
different information if they go to different apartment locators or other
apartment sources. However, this is not
the case IF the requirements you give to all you contact are exactly the
same. ‘Apples to apples’ not ‘apples to
oranges’ is the only way to get a true comparison, and, if the requirements are
the same, the results will be the same in the apartment finding industry. Therefore, we need to know if you
have contacted other apartment locators [apartment finders, apartment hunters],
apartment communities on your own, or have looked at apartment websites or
books for information so that we may choose not to duplicate others’ efforts –
loyalty.
Myth: apartment locators must be mind readers.
Apartment locators [apartment finders, apartment hunters]
are human beings, and we need feedback.
We need to be told if you don’t like something so that we may
find something else. We actually need
to know if other companies that you may have contacted have offered you some
additional incentive that we may not have thought about or offered. We may choose to match or even increase that
incentive. If you contact an apartment
locators [apartment finders, apartment hunters] service to help you find an
apartment and ask us to work with you, then give us every opportunity to do
just that. We need honesty from
you in order to do our job to the best of our ability – loyalty.
Myth: free service must mean paying more to the
apartments.
This is definitely not true! Apartment locators are ‘extensions’ of the apartment
communities and help the properties lease their apartments. Savvy apartment communities appreciate our
service and gladly pay us as part of their advertising efforts. Working with apartment locators [apartment
finders, apartment hunters] in NO WAY affects your rental rate. As a matter of fact, sometimes apartment
locators may be able to get you specials that other sources [even yourself] may
not!!
To sum things up – free apartment locators [apartment
finders, apartment hunters] are people working for a living. We offer our services to you for free as the
apartment communities pay us for assisting them in leasing their properties. It is important for you to be honest and
loyal to us so that we may help you find the right apartment homes as well as
being able to support ourselves.
Thank you,
Sharon Ann
Hilson
President
www.LeasingLuxury.com
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